| Meeting the Internet and web design needs of the home building industry, Realtors, and small businesses. We Extend Your Company's Business Strategy and Marketing Branding using Internet technology. Then we put you in Control of your Web Site and E-mail. |
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Making Sure Your Web Site Covers The Three DOs
Objective: To define the 3 following questions so that a business can make sure they are answering all of them in the affirmative and avoid their site not being worth 2 DOs
- Do they find my site?
- Do they like what they find?
- Do they find what they want?
- Do they find what they want?
- What is the purpose of the Web Site?
- Who is your client/target?
- What does your clients want from you?
- Does that conflict with what you want them to want?
- 3 to 5 obvious places to go
Usability 101: Introduction to Usability
- Do they like what they find?
- Most attention paid to this and most amount of investment. least amount of return
- Do they find my site?
- SEO?
Google? Yahoo? Other Search Engines?
- Is the address easy to spell and remember?
- Site marketing?
- Mapped?
Click for Google Mapping
- How many hits are you getting and what does that mean anyway?
- Links from other sites?
- YouTube
- Can they easily grab your logo and link?
- Remember each individual page needs to be optimized
- Choose appropriate key words or phrases for each page.
Key Word Tool Google
Use competitors sites
- Give each page an appropriate title that includes the key word or phrase at least once.
- Put the key words or phrase that you've chosen in the page's title tag, meta keywords, and meta description. Make sure that the meta description is as appealing as possible, because some search engines actually use this description in the search engine results pages that people will be reading.
- Be sure your chosen key words or phrase is repeated judiciously throughout the content of the page.
For effective optimizing that will boost your pages into the Top 20 spots on the major search engines you are aiming for a keyword density of between 2 - 5%.
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